You know what your users experience in the lab setting, when they are in a controlled environment.  But what happens when they actually take your product into the real world and try to use it?  The technology explosion in the market research field has resulted in a wealth of new tools that allow UX designers and researchers to deploy users to test sites, apps, and products in the real world and report back on their experiences in ways that are actionable and meaningful.  Come to the UXPA 2015 conference in San Diego this June and learn from me and fellow presenter (and UXpert) Jay Zaltzman as we explore the world of mobile UX research.