May 9th

"Going online with qual research"

Posted by Abby Leafe in Uncategorized //

It seems like qualitative research has undergone massive changes since I started 20 years ago doing chat groups in AOL chat rooms on 14.4 dial-up connection. Technology has improved and diversified, resulting in a landscape of qualitative tools that makes online qual the most exciting thing going on in market research today. (OK, maybe I’m biased.) The downside is that this landscape becomes even more confusing for researchers looking to get the most from their qualitative research. Luckily, my new comprehensive guide to going online with your qualitative research is here to help.

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