It seems like qualitative research has undergone massive changes since I started 20 years ago doing chat groups in AOL chat rooms on 14.4 dial-up… Continue Reading
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New Leafe Research Blog
May 30th
"Perspectives on health and wellness from cancer survivors"
It’s pretty common to do research among cancer patients who are undergoing treatment, as we try to learn about their experiences and decision making processes…. Continue Reading
May 8th
"Using digital qual to shed light on dating violence among teens"
It’s always a treat when we get to partner with clients who are doing positive things in the world, and one project we are particularly… Continue Reading
September 7th
"Refugees and the US healthcare system"
We all hear the news about refugees who are making a new home and life for themselves in the United States. But what is their… Continue Reading
October 4th
"Curious about diaries?"
I find that I’m using diaries more and more in research these days, as the technology continues to improve and costs come down. If you’re… Continue Reading
September 13th
"Using diaries in UX Research"
I’m thrilled to have my article about diary research published this month in UXPA’s User Experience magazine. Diaries can be so useful at uncovering pain… Continue Reading
March 5th
"Learn how to take UX research out of the lab at UXPA2015"
You know what your users experience in the lab setting, when they are in a controlled environment. But what happens when they actually take your… Continue Reading
February 5th
"Wearables and the future of qual"
Wearable technology is the all the rage in many circles these days, and qualitative research is no exception. Personally, I’m quite excited about the opportunity… Continue Reading
August 9th
"Pop-up Communities: What’s old is new again"
I was recently speaking with a technology partner about applications for online communities, and she used the term “pop-up communities.” Since I love pop-up restaurants… Continue Reading
January 23rd
"Dear Diary – are you getting the most from your diary studies?"
I had the pleasure of presenting on diary studies at the QRCA 2012 conference in Montreal. The upshot? There have never been more ways to… Continue Reading