Wearable technology is the all the rage in many circles these days, and qualitative research is no exception. Personally, I’m quite excited about the opportunity… Continue Reading
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Category: Trends
January 23rd
"Dear Diary – are you getting the most from your diary studies?"
I had the pleasure of presenting on diary studies at the QRCA 2012 conference in Montreal. The upshot? There have never been more ways to… Continue Reading
September 21st
"Is Facebook good for qualitative research?"
Ten years ago, could you imagine sharing your vacation photos with your entire social network? How about your political or sports favorites? But today, I… Continue Reading