When it comes to qualitative research, there’s no right or wrong answers. In fact, there’s often a number of ways understand the who, what, when, where and why of your target audience. At New Leafe, we have experience with the full spectrum of qualitative tools and approaches, so that we can make the best recommendation about what’s right for a project.

  • Focus groups
  • Mini groups
  • Ethnography/in situ research
  • One-on-one interviews (in person or via phone or webcam)
  • Usability testing
  • Online bulletin boards & focus groups
  • Blogging/diaries/video-blogging
  • Shopalongs