Category: Trends

February 5th

"Wearables and the future of qual"

Posted by Abby Leafe in Research, Technology, Trends // No Comments

Wearable technology is the all the rage in many circles these days, and qualitative research is no exception.  Personally, I’m quite excited about the opportunity… Continue Reading

January 23rd

"Dear Diary – are you getting the most from your diary studies?"

Posted by Abby Leafe in Diaries, Research, Technology, Trends // No Comments

I had the pleasure of presenting on diary studies at the QRCA 2012 conference in Montreal.  The upshot?  There have never been more ways to… Continue Reading

September 21st

"Is Facebook good for qualitative research?"

Posted by Abby Leafe in Research, Technology, Trends // No Comments

Ten years ago, could you imagine sharing your vacation photos with your entire social network?  How about your political or sports favorites?  But today, I… Continue Reading