Category: Research

February 5th

"Wearables and the future of qual"

Posted by Abby Leafe in Research, Technology, Trends // No Comments

Wearable technology is the all the rage in many circles these days, and qualitative research is no exception.  Personally, I’m quite excited about the opportunity… Continue Reading

August 9th

"Pop-up Communities: What’s old is new again"

Posted by Abby Leafe in News, Research, Technology, Uncategorized // No Comments

I was recently speaking with a technology partner about applications for online communities, and she used the term “pop-up communities.”  Since I love pop-up restaurants… Continue Reading

January 23rd

"Dear Diary – are you getting the most from your diary studies?"

Posted by Abby Leafe in Diaries, Research, Technology, Trends // No Comments

I had the pleasure of presenting on diary studies at the QRCA 2012 conference in Montreal.  The upshot?  There have never been more ways to… Continue Reading

September 21st

"Is Facebook good for qualitative research?"

Posted by Abby Leafe in Research, Technology, Trends // No Comments

Ten years ago, could you imagine sharing your vacation photos with your entire social network?  How about your political or sports favorites?  But today, I… Continue Reading

September 4th

"Usability without Morae"

Posted by Abby Leafe in Research // No Comments

I recently had a client with little to no budget for usability testing.  We wanted to see how much we could squeeze out of that… Continue Reading

September 1st

"Tips for a better webcam interview"

Posted by Abby Leafe in Research // No Comments

I was asked recently by a colleague if I had any tips for her as she embarked upon her first webcam interviews.  After composing a… Continue Reading