New Leafe Research Blog

May 8th

"Using digital qual to shed light on dating violence among teens"

Posted by Abby Leafe in Uncategorized // No Comments

It’s always a treat when we get to partner with clients who are doing positive things in the world, and one project we are particularly… Continue Reading

September 7th

"Refugees and the US healthcare system"

Posted by Abby Leafe in Uncategorized // No Comments

We all hear the news about refugees who are making a new home and life for themselves in the United States.  But what is their… Continue Reading

October 4th

"Curious about diaries?"

Posted by Abby Leafe in Uncategorized // No Comments

I find that I’m using diaries more and more in research these days, as the technology continues to improve and costs come down.  If you’re… Continue Reading

September 13th

"Using diaries in UX Research"

Posted by Abby Leafe in Uncategorized // No Comments

I’m thrilled to have my article about diary research published this month in UXPA’s User Experience magazine.  Diaries can be so useful at uncovering pain… Continue Reading

March 5th

"Learn how to take UX research out of the lab at UXPA2015"

Posted by Abby Leafe in Technology, User experience // No Comments

You know what your users experience in the lab setting, when they are in a controlled environment.  But what happens when they actually take your… Continue Reading

February 5th

"Wearables and the future of qual"

Posted by Abby Leafe in Research, Technology, Trends // No Comments

Wearable technology is the all the rage in many circles these days, and qualitative research is no exception.  Personally, I’m quite excited about the opportunity… Continue Reading

August 9th

"Pop-up Communities: What’s old is new again"

Posted by Abby Leafe in News, Research, Technology, Uncategorized // No Comments

I was recently speaking with a technology partner about applications for online communities, and she used the term “pop-up communities.”  Since I love pop-up restaurants… Continue Reading

January 23rd

"Dear Diary – are you getting the most from your diary studies?"

Posted by Abby Leafe in Diaries, Research, Technology, Trends // No Comments

I had the pleasure of presenting on diary studies at the QRCA 2012 conference in Montreal.  The upshot?  There have never been more ways to… Continue Reading

September 21st

"Is Facebook good for qualitative research?"

Posted by Abby Leafe in Research, Technology, Trends // No Comments

Ten years ago, could you imagine sharing your vacation photos with your entire social network?  How about your political or sports favorites?  But today, I… Continue Reading

September 4th

"Usability without Morae"

Posted by Abby Leafe in Research // No Comments

I recently had a client with little to no budget for usability testing.  We wanted to see how much we could squeeze out of that… Continue Reading